You should have the same emotion in your sales page and the same look and feel. Your sales page needs to tell a story. Your story needs to show the reader that the product you are endorsing solved a serious problem you were having and it did it fast and easy.
Tell them how frustrated you were with other products that claimed to solve your problem and that you were just about to give up when you stumbled upon the product you are endorsing.
Be genuine in your review of the product and honest in your claims. Your readers can see an obvious ad when they read it. If you come across as an average person who had amazing results with the product you are more likely win over your readers and in turn produce sales.
One way to do this is to point out some things that you did not like about the product. This makes your endorsement seem more genuine. Do not go crazy pointing out all of the things you do not like about the product just one or two. If you do not like the product then do not endorse it.
Do not pick out a major flaw just a minor. A major flaw will cause your readers to turn away from your site and not buy the product.
Take this for example. You could tell your readers you really like the Satellite TV to PC product. It has hundreds of movies and TV shows. You now get to watch all of your favorite movies and shows anytime you want but some of them are in a foreign language which you do not quite understand.
This small addition to the product review brings the product to the reader as close to a perfect product as possible and that the product stacks up to it is claims.
Another product like "Secret Love Strategy" has its appeal. One way you could get this across is by saying something like this. "These love secrets seemed a bit unorthodox. But once I applied the concepts it really helped me gain my confidence to approach the opposite sex with a new found vigor." This type of sales page site really works well.
Another highly effective method is to do a side by side comparison of similar products.
So a name like "toptvtopcreviews" or "thebestlovestrategies" should be viable names for your web page.
You want to rate each product using a five star rating system. People seem to relate to a rating system like this because it is familiar. If you ever shop on Amazon.com and read the reviews there you will see something like "3 starts out of 5".
The product you like the most must always go at the top and the least liked at the bottom and put your affiliate link on each product. That way you can make money even if they do not like your top pick.
Why do you want to do this? Because if someone finds your site based on the second or third product you are comparing they may change their mind once they see your reviews or they may like your review on the second rate product and it may seal the deal for them to buy it.
You want to make sure you capitalize on all of angles for income. That means providing affiliate links to the products you are comparing.
When comparing products make sure you provide a clear distinction between the pros and cons of the products. Do not confuse your readers by essentially saying the same thing in your reviews.
Here are an example. Say you are really like dogs and you own one or two. You decide to review three dog training products. You could write some like this.
"The first product was very well written and included information from well known professional dog trainers. It is a complete guide and covers training puppies through adult dogs and it came with a free membership to a website where you could view videos on how to train dogs.
The second product is good for training dogs and puppies. It gave basic information but lacks the comprehensive video guide that the first product has.
The third and final product only gave tips and did not go into detail that much on the ins and outs of training a dog.
You may run into a problem with a review like the ones above. It may require you to buy the product but that can get expensive very fast.
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